Policies to encourage sustainable consumption

(EC, August 2012)

A new study for the European Commission shows that, despite the consensus on methods to influence consumption through the "classic" instruments of policy (regulatory, economic and informational) and increasing discussion on the potential of the "behavioural" approach, some essential conditions are forgotten. These include the need for strong engagement of citizens on values, leading to an effective and long-term behavioural change.

Similarly, it has rarely been considered to favour the action that could be most effective, that is to say, where consumption is the result of constraints rather than the satisfaction of needs or desire

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This project has received funding from the European Union's Seventh Programme for research, technological development and demonstration under grant agreement No 288974.